Privacy Policy

Privacy Policy

At Dynamic Code, we protect your privacy and always strive for a high level of data protection. This privacy policy explains how we collect and use your personal information. It also describes your rights and how you can enforce them. It is important that you read and understand the privacy policy and feel secure in our processing of your personal data. You are always welcome to contact us with any questions.

WHAT IS PERSONAL DATA AND WHAT IS PERSONAL DATA PROCESSING?

Personal data is any kind of information that can be directly or indirectly attributed to a living natural person. For example, images and sound recordings that are processed on a computer can be personal data even if no names are mentioned. Encrypted data and various types of electronic identities (e.g. IP numbers) are personal data if they can be linked to natural persons. Processing of personal data is everything that happens with the personal data. Every action taken with personal data constitutes processing, regardless of whether it is performed automatically or not. Examples of common treatments are collection, registration, organization, structuring, storage, processing, transmission and deletion.

WHO IS RESPONSIBLE FOR THE PERSONAL DATA WE COLLECT?

Dynamic Code AB, org no. 556601-4683, Wallenbergs gata 1, 583 30 Linköping, is the data controller for the company's processing of personal data.

WHAT PERSONAL DATA DO WE COLLECT ABOUT YOU AS A CUSTOMER AND FOR WHAT PURPOSE (WHY)?

Purpose : To be able to manage orders/purchases.

Treatments performed

  • Delivery (including notification and contacts regarding the delivery).
  • Identification and age control.
  • Management of payment (control against payment history and collection of credit information).
  • Handling of complaints and warranty matters.

Categories of personal data

  • Name.
  • Contact details (e.g. address, e-mail and telephone number).
  • Payment history.
  • Payment Information.
  • Purchase information (which product has been ordered and whether the product is to be delivered to a different address).

Legal basis: Fulfillment of the purchase agreement. This collection of your personal data is required in order for us to be able to fulfill our obligations according to the purchase agreement. If the information is not provided, our obligations cannot be fulfilled and we are therefore forced to refuse you the purchase.

Storage period: Until the purchase has been completed (including delivery and payment) and for a period of 36 months thereafter in order to be able to handle any complaints and warranty matters.


Purpose : To be able to fulfill the company's legal obligations.

Treatments performed

Necessary handling for the fulfillment of the company's legal obligations according to legal requirements, judgments or authority decisions (e.g. the Accounting Act, the Money Laundering Act or the rules on product liability and product safety, which may require the production of communication and information to the public and customers about product alerts and product recalls in the event of, for example, a defect or harmful to health).

Categories of personal data

  • Name.
  • Social security number.
  • Contact details (e.g. address, e-mail and telephone number).
  • Payment history.
  • Payment formation.
  • Your correspondence.
  • Details of time of purchase, place of purchase, possible errors/complaints.

Legal basis: Legal obligation. This collection of your personal data is required by law. If the information is not provided, our legal obligation cannot be fulfilled and we are therefore forced to refuse you the purchase.

Storage period: Until the purchase has been completed (including delivery and payment) and for a period of 36 months thereafter.


Purpose : To be able to handle customer service matters.

Treatments performed

  • Communication and answering any questions to customer service (via telephone or in digital channels, including social media).
  • Identification.
  • Investigation of any complaints and support matters (including technical support).

Categories of personal data

  • Name.
  • Contact details (e.g. address, e-mail and telephone number).
  • Your correspondence.
  • Details of time of purchase, place of purchase, possible errors/complaints.
  • Technical information about your equipment.
  • Health data (eg allergic reactions and health conditions that you inform us about).

Legal basis: Legitimate interest . The processing is necessary to satisfy our and your legitimate interest in handling customer service matters.

Storage period: Until the customer service case has been completed.


Purpose: To be able to send an SMS notification when the test answer is ready.
Treatments performed
• Management of telephone numbers together with personal analysis code.
Categories of personal data
• Telephone number.
Legal basis: Legitimate interest. The processing is necessary to satisfy your legitimate interest in being able to receive an SMS when your test answer is ready.
Storage period: Until the SMS has been sent.


Purpose : To be able to evaluate, develop and improve our services, products and systems for the customer collective at large.

Treatments performed

  • Adapting services to be more user-friendly (eg changing the user interface to simplify the flow of information or to highlight features frequently used by customers in our digital channels).
  • ​Production of documents with the aim of improving goods and logistics flows (e.g. by being able to forecast purchases, stocks and deliveries).
  • Preparation of documentation to develop and improve our range.
  • ​Preparation of documentation to develop and improve our resource efficiency from an environmental and sustainability perspective (e.g. by streamlining purchases and planning deliveries).
  • Give our customers the opportunity to influence our range.
  • Preparation of documentation to improve IT systems with the aim of generally increasing the security of the company and our visitors/customers.
  • Analyzes of the data we collect for the purpose. Based on the data we collect (e.g. purchase history, age and gender), you are sorted into a customer group (so-called customer segment) for which analyzes are then performed on an aggregated level using de-identified or pseudonymized data, without any connection to you as an individual.

Categories of personal data

  • Age.
  • Sex.
  • Place of residence.
  • Correspondence and feedback regarding our services and products. Purchase and user generated data (eg click and visit history).
  • Technical data concerning devices used and their settings (eg language setting, IP address, browser settings, time zone, operating system, screen resolution and platform).
  • Information about how you have interacted with us, i.e. how you have used the service, login method, where and how long different pages were visited, response times, download errors, how you reach and leave the service, etc.

Legal basis: Legitimate interest . The processing is necessary to satisfy our and our customers' legitimate interest in evaluating, developing and improving our services, products and systems.

Storage period: From the date of collection and for a period of 36 months thereafter.


Purpose: Provide you with information about our business via newsletter

Treatments performed

If you have registered for our newsletter in connection with a purchase, we process your Personal Data to manage and send you the newsletter. These newsletters can e.g. contain information and updates regarding our operations and our products. You can unsubscribe from our mailings at any time by clicking on the unsubscribe link in the mailing or by contacting us.

Categories of personal data

  • Identity information
  • Contact details

Legal basis: Legitimate interest. The processing is necessary to satisfy our legitimate interest in sending you our newsletter at your request

Storage period: Your personal data is kept for this purpose until you unsubscribe from the newsletter or 12 months from your inactivity.


From which sources do we obtain your personal data?

In addition to the information you provide to us yourself, or that we collect from you based on your purchases and how you
use our services, we may also collect personal data from someone else (so-called third parties). The information we collect from third parties is as follows:

1) Address details from public registers to be sure we have the correct address details for you.

2) Information on creditworthiness from credit rating agencies, banks or information companies.

Who can we share your personal data with?

Personal data assistants . In cases where it is necessary for us to be able to offer our services, we share your personal data with companies that are so-called personal data assistants for us. A personal data processor is a company that processes the information on our behalf and according to our instructions. We have personal data assistants who help us with:

1) Transport (logistics and distribution companies and freight forwarders).

2) Payment solutions

3) Marketing (system for sending out newsletters).

4) IT services (companies that manage the necessary operation, technical support and maintenance of our IT solutions and IT systems).

When your personal data is shared with personal data processors, it is only for purposes that are compatible with the purposes for which we have collected the information (e.g. to be able to fulfill our obligations under the purchase agreement or membership terms). We check all personal data processors to ensure that they can provide sufficient guarantees regarding the security and confidentiality of personal data. We have written agreements with all personal data processors through which they guarantee the security of the personal data that is processed and undertake to comply with our security requirements as well as restrictions and requirements regarding the international transfer of personal data.

Companies that are independent personal data controllers . We also share your personal data with certain companies that are independent personal data controllers. The fact that the company is an independent personal data controller means that it is not us who control how the information provided to the company is to be processed. Independent personal data controllers with whom we share your personal data are:

1) Government authorities (the police, tax authorities or other authorities) if we are obliged to do so by law or in case of suspicion of crime.

2) Companies that provide general goods transport (logistics and distribution companies and forwarders).

3) Companies that offer payment solutions.

When your personal data is shared with a company that is an independent personal data controller, the company's privacy policy and personal data management apply.

Do we use cookies?

Yes. Our cookies improve access to our website and identify repeat visitors. In addition, our cookies improve the user experience by tracking and targeting the user's interests. Our use of cookies is in no way linked to personally identifiable information on our website.

Security & Information Protection

We take a number of different security measures to protect your personal information. We use encryption methods to protect sensitive data transmitted over the Internet. Only employees who are to perform a specific job (e.g. invoicing or customer service), have access to personally identifiable information. The computers/servers that are used to store personally identifiable information are located in a secure environment intended for that purpose in Sweden.

How long do we store your personal data?

We never save your personal data longer than is necessary for the respective purpose. See more about the specific storage periods under each purpose.

Analysis of biological material

By submitting your sample, you agree that the biological material in the sample (DNA, RNA or proteins) may be analysed. The sole purpose of the analysis is to provide you with the information described in the product documentation. The submitted sample is destroyed after two weeks.

Cancel subscription

We use the email address you provide us to send you information and updates regarding your order, occasional newsletters, related product information, etc. If you no longer wish to receive such communications, you will find unsubscribe information at the end of each email. - mail message.

Change of privacy policy

Dynamic Code AB reserves the right to change and supplement the privacy policy if necessary.